Logo and visual identity design
A carelessly made logo keeps getting in the way for years, because it appears on your business cards, banners, packaging, and every page of your website.
What you get
6 things included
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Logo with variations
The main logo along with versions for light backgrounds, dark backgrounds, and small sizes.
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Print-ready vector files
Vector files that can be scaled up to banner size without losing quality.
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A complete color palette
A full color palette with codes for both screen and print.
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Consistent typography
Typefaces for headings and body text, with rules for using them, so everything looks consistent across your website, documents, and printed materials.
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Usage guide
A short guide on how to use the logo and what to avoid.
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First applications
Initial application to business cards, letterhead, and social media profiles.
Why it's often done alongside a website
Because the timing is the same. A company that decides to build a new website is usually rethinking how it presents itself. And a new website carrying an old, pixelated logo looks mismatched from day one.
Doing both together also costs less than doing them separately, because the color palette and typography only need to be decided once.
Get the basics right before they appear everywhere
Frequently asked questions
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A logo and brand identity design service creates a logo along with its supporting elements, such as a color palette, typography, and usage guidelines, so your brand looks consistent everywhere it appears.
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A brand identity is the set of elements that makes a brand recognizable, including its logo, colors, typefaces, and visual style. The logo is only one part, and its strength comes from all the elements being used consistently.
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Your logo appears on business cards, packaging, banners, your website, and social media, and it's often a prospective customer's first impression. A hastily made logo stays visible everywhere for years, and replacing it later is far more trouble.
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Logo design produces a logo and its variations. A full brand identity adds a color palette, typography, and usage guidelines, so anyone creating material for your brand produces a consistent result.
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This service focuses on logos and brand identity. For ongoing social media design, our Social Media Management service includes content production.
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When your current logo is hard to read at small sizes, has no high-resolution files, no longer fits the direction of your business, or when you're launching a new website and want everything to match from the start.
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We have delivered more than 300 websites since 2003, and many of them needed their visual identity sorted out before the website could be built. That experience means we design logos that don't just look good, but work well on screen and in print.
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The color palette and typography only need to be decided once for both, which saves time and money. Your new website will also match your brand identity from day one.
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It starts with a session to understand your business and target market, followed by visual research, several design directions, refinement of the chosen direction, and preparation of the final files and usage guide.
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It depends on the scope and how quickly feedback is given at each stage. A logo alone is quicker than a full brand identity. We share the schedule after the consultation.
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Two to three genuinely different design directions, not many variations of the same idea. Too many options make the decision harder.
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The number of revisions is agreed in the proposal. The best results usually come from the discovery session at the start, not from the number of revisions at the end.
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Information about your business, the values you want to reflect, your target customers, your main competitors, and examples of logos or visual styles you like and dislike.
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Vector formats such as AI, EPS, SVG, and PDF for print and scaling, plus PNG and JPG for everyday use on screen.
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Yes. The color palette comes with codes for both screen and print, and the logo is designed to stay legible at very small sizes, such as an icon, and at large sizes, such as a banner.
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Yes. Besides the main logo, you'll receive versions for light and dark backgrounds, horizontal and vertical layouts, and a compact version for tight spaces such as a social media profile picture.
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The guidelines cover clear space around the logo, minimum size, color usage, typefaces, and examples of correct use and what to avoid.
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Yes. In a logo refresh, the basic shape and elements customers already recognize are kept, while the proportions, colors, and file quality are refined.
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The cost depends on the scope, whether it's a logo alone or a full brand identity, and which applications are needed. We set out the details in a proposal.
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Payment will be made according to the terms agreed upon in the proposal. Typically, a portion is paid upfront as a down payment (DP), with the remaining balance paid once the logo has been completed and approved.
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You do, in full, once payment is complete, including the source files and not just the exported versions.
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Yes. We prepare the logo files needed for registration, while the registration itself is handled through an intellectual property consultant or directly with Indonesia's Directorate General of Intellectual Property (DJKI).
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Yes. Initial application to business cards, letterhead, and social media profiles can be included, while packaging or brochure design is priced separately.
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Start with a free consultation
Tell us what you need. We will help you work out what to do first, with an estimated cost, free of charge.