Google Business Profile and Google Maps optimization
When people search for something "near me" on their phones, what shows up first isn't a website but a map, and that is where your position is decided.
What you get
6 things included
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A verified profile
Creating or claiming your profile, including ownership verification.
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Complete profile data
Complete details including categories, opening hours, services, and service area.
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Well-kept photos
Photos of your premises, products, and atmosphere, refreshed regularly so your profile never looks outdated to prospective customers.
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A review strategy
How to ask satisfied customers for reviews at the right moment, with guidance on responding to reviews, including negative ones.
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A clean profile
Handling duplicate profiles and outdated or incorrect information.
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Profile performance reports
Regular reports on views, clicks, and direction requests.
Why it matters for businesses with a physical location
For restaurants, clinics, workshops, shops, and hotels, local search often brings in more customers than a website does. People search while they're on the move, pick from the top few results on the map, and call or open directions straight away.
If your profile doesn't exist, has the wrong address, or has one photo taken years ago, you lose before you're even seen.
Make sure your business is found when people search nearby
Frequently asked questions
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A Google Business Profile optimization service manages your business profile on Google so it's complete, trustworthy, and appears when people search for similar businesses near you, both on Google Maps and in search results.
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Google Business Profile, formerly known as Google My Business, is a free profile from Google that shows business information such as address, opening hours, phone number, photos, and customer reviews on Google Maps and in search results.
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When people search for a business nearby on their phone, the first thing they see is a map with a few top businesses. A complete, well-managed profile has a much better chance of reaching those positions and being chosen.
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Google Business Profile shows brief information directly on Google Maps and in search results, so customers can call or get directions without opening a website. A website holds the full information. The two support each other and should link to one another.
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Businesses that serve customers at a location or in a specific area, such as restaurants, cafés, clinics, workshops, shops, hotels, salons, and other local service providers.
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There can be many reasons: the profile hasn't been created or verified, the category isn't quite right, the information is incomplete, the address differs from other sources, or you have fewer reviews than competitors.
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We've written an in-depth guide on managing Google Business Profile, and we apply the same approach to our clients' businesses. Because we also build their websites, the profile and website can be aligned from the start.
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Yes. Each branch has its own profile, managed consistently, with uniform naming, address format, and contact details.
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It starts with reviewing the current state of the profile, followed by creating or claiming the profile, verification, filling in complete details, organizing photos, setting a review strategy, then regular monitoring and reporting.
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Changes to profile details usually appear within days. Movement in map rankings takes longer and depends on the searcher's distance, the number and quality of reviews, and how complete the profile is.
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Google offers several verification methods, including a video recording of the business location. The methods available are decided by Google for each business, and we help you prepare so verification succeeds on the first attempt.
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A consistent business name, full address, phone number, opening hours, business category, original photos of your premises and products, and access to the email account that will manage the profile.
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Yes, by setting a service area. The address isn't shown, but the business can still appear in searches within the areas you serve.
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Not anymore. Google Business Profile's built-in chat feature was discontinued in 2024. Customers should instead be directed to WhatsApp through the website link on your profile.
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By asking satisfied customers consistently, at the right moment, and making it easy with a direct link to the review page. Buying fake reviews breaks Google's policies and risks having the profile restricted.
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Reviews can only be removed if they break Google's policies, for example if they contain abusive language or don't come from genuine customers. Otherwise, the best approach is to respond politely and build up positive reviews.
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Very important. Original photos of your premises, products, and atmosphere give prospective customers a real picture, and profiles with well-kept photos tend to get more visits.
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Duplicate profiles confuse customers and weaken your position on the map. We help request that unnecessary profiles be merged or removed through Google.
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The profile can be taken over through Google's ownership claim process. It takes time, and we help handle it through to completion.
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The cost depends on the number of locations, the current state of the profile, and whether ongoing management is needed. We set out the details after an initial review.
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No. The profile itself is free from Google. The cost is for managing and optimizing it.
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You do. The profile is registered with an account owned by your business, and we join as a manager whose access can be removed at any time.
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An active profile with fresh photos, responses to reviews, and up-to-date information tends to earn more trust from customers. Regular management helps hold on to the positions you've gained.
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And hundreds more in hospitality, education, manufacturing, and retail.
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Start with a free consultation
Tell us what you need. We will help you work out what to do first, with an estimated cost, free of charge.