Social media management for businesses

Frequently asked questions

• What is a social media management service?

  A social media management service runs a business's social media accounts end to end, covering content planning, production, scheduling, handling interactions, and reporting results.

• Why does my business need social media management?

  Managing social media consistently takes time and skills that in-house teams often don't have. An account that's busy at first and then goes quiet gives the impression the business is no longer running.

• What's the difference between social media management and social media advertising?

  Social media management focuses on content and organic interaction that builds a relationship with followers. Social media advertising reaches new audiences through targeted paid content. The two complement each other.

• Which social media platforms should my business use?

  It depends on your target customers. Instagram and TikTok work well for consumer products, LinkedIn for business-to-business services, and Facebook is still strong with certain audiences. We recommend focusing on one or two platforms that fit best.

• Can social media replace a website?

  No. Social media is effective for reach and interaction, but the platform controls how it looks and older posts are quickly buried. A website remains the official address you fully control.

• What's the advantage of managing social media with dapurweb?

  Your social media is managed by the same team that handles your website and advertising, so all three work together. Social content doesn't stand alone; it's designed to send followers to your website and generate leads.

• Can dapurweb manage social media for regulated industries?

  Yes. For industries with specific communication rules, such as healthcare or finance, we set content guidelines with you from the start so nothing is posted that breaks the rules.

• How does dapurweb manage social media?

  It starts with understanding your business and target audience, followed by a monthly content plan approved in advance, content production, scheduling, handling interactions, and monthly reporting.

• Does content need approval before it's posted?

  Yes. Content plans and materials are sent to you for approval first, so nothing is posted that you haven't agreed to.

• How many posts are there per month?

  It depends on the package and type of content. What matters more for results is consistency and quality, not just the number of posts.

• What do I need to prepare for social media management?

  Access to your social media accounts, your logo and visual identity, information about your products or services, and original photos and videos of your business if you have them.

• Do you produce the photos and videos?

  Yes. Materials can be produced by us or supplied by you. For products and locations, original material is usually far more convincing than stock photos.

• Are comments and messages handled too?

  Yes. Comments and messages are answered according to guidelines agreed with you. Anything that needs a decision on your side, such as complaints or price negotiations, is passed on to you.

• Does it include short videos such as Reels and TikTok?

  Yes. Short video editing can be included in the package, using footage you shoot or footage produced specifically.

• How are social media results measured?

  Through monthly reports on reach, engagement, follower growth, and clicks to your website or WhatsApp. These figures guide adjustments to the strategy for the following month.

• Can you run social media ads as well?

  Yes, through our Digital Advertising service. Combining the two makes it easier to align organic content with paid campaigns.

• What happens with negative comments or complaints?

  Negative comments are handled carefully according to the agreed guidelines, and sensitive cases are flagged to you before any reply is posted.

• How much does social media management cost?

  The cost depends on the number of platforms, the number of posts, the type of content, and whether photo or video production is included. We set out the details in a proposal.

• Is there a minimum contract?

  The results of social media management usually take a few months of consistent effort to become visible, so a very short engagement period may not provide a fair assessment of its effectiveness.

• Who holds the social media accounts?

  You do. Our access is as a manager and can be removed at any time without affecting the accounts or their content.

• Who owns the content that's produced?

  Content produced for your accounts belongs to you and can be reused in other media.

• Can I stop at any time?

  Termination terms are set out in the service agreement. Once the service ends, our access is removed and all accounts remain in your hands.