Google Ads and digital advertising services

Frequently asked questions

• What is a Google Ads management service?

  A Google Ads management service plans, sets up, and manages ads on Google, so your business appears at the top of search results when people look for relevant products or services.

• What is digital advertising?

  Digital advertising is paid advertising delivered through online platforms such as Google, Instagram, Facebook, and TikTok, with audiences targeted by location, interests, or search terms.

• Why does my business need digital advertising?

  Digital advertising brings in visitors within days, without waiting months as with SEO. Ads can also be precisely targeted and the results are measurable, so you know the cost of every lead that comes in.

• What's the difference between Google Ads and Meta Ads?

  Google Ads reaches people who are actively searching for something on Google. Meta Ads, on Instagram and Facebook, reaches people based on their interests and profile, including those who haven't started searching. Google Ads suits needs people already recognize, while Meta Ads builds interest.

• Which advertising platform suits my business best?

  It depends on your product and target customers. We recommend starting with the one platform whose audience fits best, then expanding once there's enough data, rather than spreading the budget across every platform at once.

• Where does ad budget usually go to waste?

  Usually on keywords that are too broad, landing pages that don't match the ad, and missing conversion tracking. All three mean you keep paying for ads without getting leads.

• Does dapurweb have experience managing digital advertising?

  We manage digital advertising together with the websites and landing pages we also build, so the whole path from ad to lead is in one pair of hands. Having built more than 300 websites since 2003, we understand the part that most often makes ads fail: the landing page.

• Do you prepare the landing page for the ads too?

  Yes. If your existing page isn't a good fit, we prepare a dedicated landing page for the campaign, because the landing page largely decides whether a click becomes a lead.

• How does dapurweb manage advertising campaigns?

  It starts with understanding your product and target customers, followed by keyword or audience research, campaign structure and ad copy, landing page preparation, conversion tracking setup, then regular monitoring and adjustment.

• How soon do ads start producing results?

  Ads can start bringing in visitors within days of being approved by the platform. But campaigns need a few weeks to gather data before optimization becomes truly effective.

• What do I need to prepare for digital advertising?

  Information about your product and offer, your target customers, your ad budget, visual materials, and access to your ad account or willingness to create a new account in your name.

• What is conversion tracking and why does it matter?

  Conversion tracking records what happens after an ad is clicked, such as a form submission or a WhatsApp click. Without it, every keyword looks equally worth paying for, and budget can't be directed to what actually works.

• Can WhatsApp clicks be tracked?

  Yes. Clicks on the WhatsApp button on the landing page can be recorded as conversions, showing how many leads each campaign produces.

• What are negative keywords?

  Negative keywords are phrases deliberately excluded so your ads don't show for irrelevant searches. For example, an interior design business can exclude "nail design" so its budget isn't wasted.

• Can ads be targeted to specific cities?

  Yes. Ads can be targeted by city, province, or a radius around your business location, matching the areas you serve.

• How often are campaigns monitored?

  Campaigns are monitored regularly to adjust bids, pause ineffective keywords, and shift budget to what's performing best.

• What's a sensible minimum ad budget?

  It depends on the competition in your field. Most importantly, the budget needs to be enough to gather data before drawing conclusions, because a budget that's too small produces numbers you can't read.

• How is the ad management fee calculated?

  The management fee is separate from the ad budget. The ad budget is paid directly to the platform through an account in your name, so you can see exactly how much is spent.

• What is cost per lead?

  Cost per lead is the total ad spend divided by the number of leads received. It's more useful than the number of clicks, because it shows what it actually costs to gain one prospective customer.

• What reports do I receive?

  Monthly reports cover total spend, clicks, leads, cost per lead, and the best-performing campaigns and keywords, along with the plan for the following month.

• Who owns the ad account?

  You do. We join as a manager, and our access can be removed at any time. Ad accounts held by an agency are one of the most troublesome problems when a business wants to change providers.

• Should I run ads or SEO?

  They do different jobs. Ads deliver results quickly but stop when the budget runs out, while SEO is slower but lasts. Many businesses use ads while waiting for SEO to take effect.

• Can the engagement be ended at any time?

  The terms are set out in the agreement. Because the ad account stays in your name, your full campaign history and data remain available to you.